From Hustle to High End
Brand Transformation Bootcamp
For Bold Business Owners Ready to Glow up with Purpose, Profit, and Presence.
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You've been hustling and you've been grinding...
But your brand? It’s not hitting the way it should.
• You’re tired of guessing how to show up
• Your look doesn't match your level
• Your Instagram bio is still giving “I just started this”
• You’re showing up, but not getting booked
• You want a brand that feels as high-end as your vision
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It's time to glow all the way up
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Who This is For:
This bootcamp is built for:
• Black-owned businesses ready to rebrand with clarity
• Creatives, service providers, boutique owners, and coaches
• Founders who want to stop looking random and start looking ready
• Anyone tired of hustling without strategy
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What's Inside:
You’ll get:
• 5 short, actionable video lessons (10–15 mins each)
• Downloadable workbook with brand-building exercises
• IG bio & caption makeover formulas
• Visual brand audit checklist
• 30-Day Content Glow-Up Planner
• Bonus: Canva templates and brand voice word bank
What You'll Learn:
In 6 self-paced lessons, you’ll:
• Clarify your mission, message, and ideal client
• Audit and elevate your visual identity
• Lock in a brand voice that connects + converts
• Build platform consistency across IG, website, and email
• Align your look, price point, and business model
• Walk away with a 30-day content plan for your new brand
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Results You'll Walk Away With:
• A clear brand direction and audience profile
• Visuals that reflect your value
• A polished digital presence
• A brand voice that sounds like you
• A plan to activate your glow-up—not just announce it
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This isn't a just a rebrand - it's a rebirth
Course Instructor
Simone Wray
Founder & CEO of Allure Brand & Media (ABMA)
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With over a decade of brand strategy, marketing operations, and corporate execution experience, I created this bootcamp to help underestimated businesses step into their power and show up like they belong in any room—because you do.
I’m not just here to make your brand look cute. I’m here to make it convert.
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Why Choose ABMA?
We specialize in helping Black-owned businesses shine. With years of experience in brand strategy, marketing campaigns, and PR, we know how to craft solutions that create real impact.
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COURSE OVERVIEW
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Week 1: Brand Soul Search
Description:
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We’re starting from the inside out. Before you touch visuals or pricing, you need to know who you are, who you serve, and why it all matters. This week is all about clarity—getting to the heart of your mission, message, and target audience.
Goal:
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Define the soul of your brand so every move going forward is aligned, intentional, and rooted in purpose.
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Week 2: Visual Identity
Description:
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We’re evaluating how your brand shows up. We’ll assess your current logo, colors, fonts, and overall aesthetic to make sure they match your message and your market. It’s time to clean it up and glow it up.
Goal:
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Audit and refine your brand visuals to reflect your true brand level and attract your ideal audience.
Week 3: Brand Voice & Messaging
Description:
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Your words carry weight. In this module, we focus on the way your brand talks—on your website, social media, and in marketing. We’ll help you identify your brand tone and create language that sounds like you and speaks directly to your dream clients.
Goal:
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Establish a distinct brand voice that builds trust, connection, and clarity across all platforms.
Week 4: Platform Consistency
Description:
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Every platform you show up on—IG, your website, your email list—should feel like it belongs to the same brand. Week 4 session is all about cohesion and consistency. We’re making sure your digital presence passes the “scroll test.”
Goal:
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Create alignment across all your platforms so your brand feels polished, professional, and recognizable everywhere.
Week 5: Monetization and Activation
Description:
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Looking good is great, but let’s talk conversion. During week 5, we shift from branding into business. We’ll align your visuals with your pricing, improve how you package your offer, and map out your high-end brand content.
Goal:
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Turn your upgraded brand into a revenue-driving experience with aligned offers, messaging, and a content plan.
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Week 6: Brand Relaunch
Description:
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The last week is a step-by-step guide for promoting your new brand identity, aligning it with an offer, and creating real buzz around your next chapter.
Goal:
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Reintroduce your brand to reset your audience perception, build new trust and boost sales.
